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線上廣告精準(zhǔn)投放?
Accurate online advertising placement
搜索引擎廣告是山東企業(yè)獲取精準(zhǔn)流量的重要手段。例如，濟(jì)南的裝備制造企業(yè)在進(jìn)行網(wǎng)絡(luò)推廣時(shí)，針對(duì) “高端裝備定制”“智能裝備研發(fā)” 等核心關(guān)鍵詞，在百度、360 等搜索引擎進(jìn)行付費(fèi)廣告投放，確保企業(yè)網(wǎng)站在搜索結(jié)果中占據(jù)前列位置，吸引有需求的客戶點(diǎn)擊訪問(wèn)。信息流廣告則可根據(jù)用戶興趣、行為等大數(shù)據(jù)進(jìn)行精準(zhǔn)推送。以山東的農(nóng)產(chǎn)品推廣為例，在今日頭條、抖音等平臺(tái)，針對(duì)關(guān)注健康飲食、農(nóng)業(yè)資訊的用戶群體，投放壽光蔬菜、煙臺(tái)蘋果等特色農(nóng)產(chǎn)品的信息流廣告，展示產(chǎn)品的新鮮度、營(yíng)養(yǎng)價(jià)值與種植過(guò)程，激發(fā)用戶購(gòu)買欲望。?
Search engine advertising is an important means for Shandong enterprises to obtain precise traffic. For example, equipment manufacturing companies in Jinan, when conducting online promotion, target core keywords such as "high-end equipment customization" and "intelligent equipment research and development" with paid advertising on search engines such as Baidu and 360, ensuring that the company's website occupies a leading position in search results and attracts customers with demand to click and visit. Information flow advertising can be accurately pushed based on user interests, behavior, and other big data. Take the promotion of agricultural products in Shandong Province as an example. On today's Toutiao, Tiktok and other platforms, targeted at user groups who pay attention to healthy diet and agricultural information, information flow advertisements for Shouguang vegetables, Yantai apples and other characteristic agricultural products are launched to show the freshness, nutritional value and planting process of products, and stimulate users' desire to buy. ?

社交媒體深度運(yùn)營(yíng)?
Deep operation of social media
微信公眾號(hào)、微博、抖音等社交媒體平臺(tái)擁有龐大用戶群體，是山東網(wǎng)絡(luò)推廣的重要陣地。山東文旅部門可在微信公眾號(hào)定期發(fā)布全省旅游景點(diǎn)介紹、特色旅游線路推薦，以及文旅活動(dòng)預(yù)告，通過(guò)圖文、視頻等形式，吸引用戶關(guān)注與分享。同時(shí)，利用微信小程序，推出山東旅游電子地圖、景區(qū)門票預(yù)訂等便捷服務(wù)，提升用戶體驗(yàn)。在微博上，發(fā)起 “好客山東” 話題討論，鼓勵(lì)用戶分享在山東的旅游經(jīng)歷、美食體驗(yàn)，借助話題熱度，擴(kuò)大山東旅游品牌影響力。抖音平臺(tái)則可打造一系列以山東為主題的短視頻挑戰(zhàn)活動(dòng)，如 “山東最美鄉(xiāng)村打卡”“山東特色美食大賞”，吸引用戶參與創(chuàng)作，傳播山東特色文化與美景美食。?
Social media platforms such as WeChat official account, Weibo and Tiktok have large user groups and are important positions for Shandong's network promotion. Shandong Culture and Tourism Department can regularly publish the introduction of tourist attractions, recommendation of characteristic tourist routes, and advance notice of cultural and tourism activities in the province on the WeChat official account to attract users' attention and share through images, texts, videos and other forms. At the same time, using WeChat mini programs, convenient services such as Shandong tourism electronic maps and scenic spot ticket reservations will be launched to enhance user experience. On Weibo, initiate a discussion on the topic of "Hospitality Shandong" to encourage users to share their travel and food experiences in Shandong, and leverage the popularity of the topic to expand the influence of Shandong's tourism brand. Tiktok platform can create a series of short video challenge activities with Shandong as the theme, such as "the most beautiful countryside in Shandong" and "Shandong special food appreciation", attracting users to participate in creation, and spreading Shandong special culture and beautiful food. ?
B2B 平臺(tái)與行業(yè)網(wǎng)站深耕?
Deep cultivation of B2B platforms and industry websites
對(duì)于山東眾多從事制造業(yè)、貿(mào)易等行業(yè)的企業(yè)來(lái)說(shuō)，B2B 平臺(tái)和行業(yè)網(wǎng)站是實(shí)現(xiàn)精準(zhǔn)推廣的重要渠道。像阿里巴巴、慧聰網(wǎng)等知名 B2B 平臺(tái)，匯聚了海量的企業(yè)信息和商業(yè)機(jī)會(huì)。日照的一家鋼鐵企業(yè)，在阿里巴巴國(guó)際站開(kāi)設(shè)店鋪，詳細(xì)展示企業(yè)的鋼鐵產(chǎn)品種類、規(guī)格參數(shù)、生產(chǎn)能力以及質(zhì)量認(rèn)證等信息，吸引了來(lái)自全球各地的采購(gòu)商詢盤和下單。同時(shí)，行業(yè)垂直網(wǎng)站能夠幫助企業(yè)更精準(zhǔn)地觸達(dá)目標(biāo)客戶群體。例如，山東的一家化工企業(yè)，在專業(yè)的化工行業(yè)網(wǎng)站上發(fā)布企業(yè)新聞、產(chǎn)品技術(shù)文章、行業(yè)解決方案等內(nèi)容，樹(shù)立了企業(yè)在化工領(lǐng)域的專業(yè)形象，吸引了眾多化工行業(yè)上下游企業(yè)的關(guān)注與合作，拓展了企業(yè)的業(yè)務(wù)合作渠道。
For many enterprises engaged in manufacturing, trade and other industries in Shandong, B2B platforms and industry websites are important channels for achieving precise promotion. Famous B2B platforms such as Alibaba and Huicong gather a vast amount of enterprise information and business opportunities. A steel company in Rizhao has opened a store on Alibaba International Station, displaying detailed information on the company's steel product types, specifications, production capacity, and quality certification, attracting inquiries and orders from buyers from all over the world. At the same time, industry vertical websites can help companies more accurately reach their target customer groups. For example, a chemical company in Shandong has established its professional image in the chemical industry by publishing company news, product technology articles, industry solutions, and other content on a professional chemical industry website. This has attracted the attention and cooperation of numerous upstream and downstream enterprises in the chemical industry, and expanded the company's business cooperation channels.
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