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如今不少品牌都在做全平臺推廣營銷

Nowadays, many brands are doing full platform promotion and marketing

其中就萬萬少不了抖音

Tiktok is a must

品牌營銷強調知己知彼??同樣的

Does brand marketing emphasize knowing oneself and others?? alike

想布局抖音首先就得了解它的平臺調性

If you want to layout Tiktok, you must first understand its platform tonality

推廣邏輯

Promotion logic

抖音一直致力于機器算法與人工推送、

Tiktok has been committed to machine algorithms and manual push

強內容運營和地域算法等分發(fā)邏輯

Strong content operation and regional algorithm distribution logic

為不同用戶群推薦個性定制化的喜好匹配視頻

Recommend personalized preference matching videos for different user groups

得益于此??抖音也一直保持著高度的信息匹配力

Thanks to this?? Tiktok has also maintained a high degree of information matching power

確保了用戶的體驗和粘性

Ensuring user experience and stickiness

而熱門視頻也因此增加了獲得深度推薦的概率

And popular videos also increase the probability of receiving deep recommendations as a result

更易打造爆款視頻

Easy to create popular videos

內容調性

Content tonality

抖音如今已逐漸轉化潮酷、時尚、付費學習、

Tiktok has gradually transformed into cool, fashionable, paid learning

科普、健身、生活，情感、財富等

Science popularization, fitness, daily life, emotions, wealth, etc

全領域全覆蓋的內容風格

Content style covering all fields and areas

有深度的高質量內容

High quality content with depth

成功吸引各年齡段用戶

Successfully attracting users of all ages

導流路徑

Diversion path

平臺逐步完善了電商直播、抖店、

The platform has gradually improved e-commerce live streaming, Douyin stores

電商小程序等導流功能

E-commerce mini programs and other traffic diversion functions

同時還接入了淘寶，京東等第三方平臺

It also integrates with third-party platforms such as Taobao and JD.com

這一雙線引流的轉化決策

The conversion decision of this dual line drainage

極大減少了消費者購物的時間成本

Greatly reduces the time cost for consumers to shop

用戶直接消費率大幅上升

The direct consumption rate of users has significantly increased

適合帶貨品類

Suitable for carrying goods

抖音及其電商平臺在不同年齡段用戶畫像中

Tiktok and its e-commerce platform in user profiles of different ages

95后中男性占比略高，且TGI高

The proportion of males born in 1995 is slightly higher, and TGI is also higher

90后則是女性TGI高

Post-90s are women with high TGI

同為字節(jié)跳動旗下

Same as ByteDance flag

今日頭條在廣告上以男性為主

Today's headlines are predominantly male in their advertisements

抖音則相對更聚焦年輕女性用戶群體

Tiktok is relatively more focused on young female user groups

依靠這4大邏輯

Relying on these four major logics

入駐的企業(yè)可在不同程度上得到推廣

The settled enterprises can be promoted to varying degrees

獲取精準的營銷資源

Obtain precise marketing resources

從而真正做到品效合一

So as to truly achieve the integration of quality and efficiency

企業(yè)打造受歡迎的抖音爆款也不再為難

It is no longer difficult for enterprises to create popular dithering products

尋達人合作

Seeking collaboration with experts

網(wǎng)絡推廣運營階段

Network promotion and operation stage

尋找各類型博主建立合作關系

Search for various types of bloggers to establish cooperative relationships

長期合作不定期有商單

Long term cooperation with occasional business orders