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現(xiàn)在很多教育行業(yè)都在搞教育小程序的建設(shè)。想要通過小程序幫助拓展線上商業(yè)模式，功能完善的小程序需要哪些功能？

Nowadays, many education industries are engaged in the construction of educational mini programs. What functions are needed for a fully functional mini program to help expand online business models through mini programs?

一、信息顯示功能

1、 Information display function

信息展示(如小程序銷售的產(chǎn)品信息)、組織情況、師資質(zhì)量、課程設(shè)置、教育環(huán)境、地理位置等基礎(chǔ)信息必不可少。所以教育機(jī)構(gòu)在制作小程序時(shí)一定要包含這個(gè)功能，讓用戶通過小程序快速了解各種機(jī)構(gòu)信息。

Basic information such as information display (such as product information sold by mini programs), organizational situation, teacher quality, curriculum settings, educational environment, geographical location, etc. are essential. So educational institutions must include this feature when creating mini programs, allowing users to quickly understand various institutional information through the mini program.

二、訂單結(jié)算功能

2、 Order settlement function

用戶查看組織的信息展示后，部分客戶會(huì)有注冊(cè)或購買課程的想法，因此訂單結(jié)算功能必不可少。支付報(bào)名費(fèi)和購買課程都包含支付功能，所以教育機(jī)構(gòu)必須提前申請(qǐng)支付接口。

After users view the organization's information display, some customers may have the idea of registering or purchasing courses, so the order settlement function is essential. Both paying registration fees and purchasing courses include payment functions, so educational institutions must apply for payment interfaces in advance.

三、特殊促銷功能

3、 Special promotional features

推廣也是教育小程序的必備功能，可以定期舉辦專題活動(dòng)，提高新客戶注冊(cè)、課程購買、現(xiàn)有客戶復(fù)購的可能性。

Promotion is also a necessary function of educational mini programs, which can regularly hold special events to increase the possibility of new customer registration, course purchases, and existing customer repurchase.

四、展示用戶的個(gè)人信息

4、 Display user's personal information

如購買的課程、參觀的課程、想買的課程、感興趣的課程等。該功能使教育機(jī)構(gòu)能夠分析用戶的行為，幫助教育機(jī)構(gòu)推出符合用戶需求的產(chǎn)品或活動(dòng)，從而增加用戶的附著力。

Such as purchased courses, visited courses, desired courses, courses of interest, etc. This feature enables educational institutions to analyze user behavior and help them launch products or activities that meet user needs, thereby increasing user engagement.

五、在線客戶服務(wù)功能

5、 Online customer service function

用戶在查看機(jī)構(gòu)信息展示或申請(qǐng)購買課程前后可能會(huì)出現(xiàn)各種問題。所以小程序必須要有在線客服，讓客戶可以隨時(shí)聯(lián)系教育機(jī)構(gòu)的工作人員，回答問題，改善客戶體驗(yàn)，提高用戶留存率和下單可能性。

Users may encounter various issues before and after viewing institutional information displays or applying to purchase courses. So the mini program must have online customer service, so that customers can contact the staff of educational institutions at any time, answer questions, improve customer experience, increase user retention rate, and increase the possibility of placing orders.

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Thank you for reading. The source of this article is Shandong Mini Program Development. For more content and questions, please click: http://m.317gw.com We will continue to work hard to provide you with services. Thank you for your support!